Conventions of a Music Video

There is also a chance that as an individual we can produce a music video. I am now going to look at the Conventions of a Music Video;

1962 - Tell Him by The Exciters

- Didn't change location to maintain the audiences interest
- Singers perform to camera, which engages the audience
- Poor quality image
- Good tracking shots used
- Poor editing techniques (had to physically 'cut' film)
- Lip Sync included

2011 - What makes you beautiful by One Direction

- Both male and female attractive
- Good location, appeals to the younger audience
- Lip Syncing
- Cross Dissolves used
- A lot of editing
- Built a narrative
- Eye contact is used by the artist to engage audience

The difference of music video's in 50 years;

- Editing is much slicker, the industry now uses digital editing
- Bigger budget
- Film stock and cameras are better. Camera shots are more developed.
- Focus on the actual singer of the song
- Eye contact used
- Mixture of locations 

I have decided that I am going to produce a music video, as looking through my research of short films, I realised that I wasn't as knowledgable on short films as I were on music videos. I usually enjoy watching music videos, and how they tell a narrative, I believe it would be a fun task to create my own.