I believe to create a successful piece I had to maintain consistency between the music video and the ancillary tasks. The house style of both products needed to be linked, to make people aware that they are together as a product. The video is mainly promotional, it isn't designed to make money. It is to present the artist and to make a mass audience aware of the single. It is however, the digipak and the magazine advertisement, advertising the single, gaining popularity for the album/single to get people to purchase the album, is going to make the money. If the audience recognise the artist in the actual video or the advertisement, the audience are then recognising the artists face and becoming more familiar with the image/song, will then shift more units. This is why it is important to closely link the two products together, so the audience know for the certain, its the same face on the advertisement as the face on the music video. I have maintained a link between both products, so that the video is successful.
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| The back page of my digipak |
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| A shot from my music video |
Above is the print screened shot of the music video. I have used this shot when creating the back of my digipak. The shot is of the artist both on the same step, I really liked this image when I was creating my digipak, so when we started filming I wanted to create this as an actual shot. The shot creates the artist in deep thought, I think it connotes the genre of the album, and represents the brand of the artist as a singer/songwriter. There isn’t much going on in the background of the shot, the simplicity of the natural background again emphasises the artists calm personality. The only difference of the two shots is that in the digipak I have enhanced the colours and editited the picture, this is conventional of an advertisment, that enhancing colours can make the advertisement stand out.
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| Shot of the artist playing the piano in the video |
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| Inside page of the Digipak |
The shot of the artist on the piano was vital for the digipak. The prop of the piano represents the artist as a musician. It reinforces her genre, that she is passionate about music, and composes her own music. For the digipak, I used the image of the artist on the piano for the inside page. When researching other artists digipak; Ellie Goulding's, I noticed that in the inside page of her digipck is an image of her playing her guitar, this emphasises her brand as an artist, that she composes her own music and is passionate about it. I thought it would be a good idea to display a part of the lyrics on the piano. I thought this was a clever idea, as with many albums it is conventional to give the audience a copy of the lyrics of the album, however as I chose a simple digipak design, I displayed a few lines of the single on top of the piano. The image links in well with the video, as many of the shots are of the artist playing the piano, I believe it was important to display the image of the artist and the piano in with the digipak.
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| Magazine Advertisement |
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| Front page of Digipak |
The magazine advertisement has a different background to any shot that is used in the actual music video, no shot in the video is filmed against the brick wall. However, looking closely at the magazine advertisement and the front page of the digipak, it is the same image, but more of a close up. The image is noticeably in black and white, this is different from any image in the ancillary tasks, this makes the image stand out, as the front page of the digipak and the the magazine advertisement is the most important shot as both images is what the audience sees first. Also in the actual music video the black and white effect is used, this is conventional of music videos as it adds a different light. This then links part of the video in with the ancillary task. It was important for me to maintain the same image for the advertisement and the front page of the digipak as the audience will know that they are both linked and will recognise the face of the advertisement when purchasing the digipak.
I looked at Ellie Goulding's magazine advertisement and the front cover of her digipak. The image is exactly the same, however the digipak is more of a close up (a convention I used in my own product). This image is very well known, and after looking at the advertisement, you would instantly link both the products together, as the image stands out. The house style of both products are the same, therefore the audience can relate both products together. I believe the image that I edited stands out from all the other images that I produced, the hair blowing in the wind looks effective, and the artists face looks flawless.
Looking at a contrasting artist like Rihanna and the cover of her album, although it is a subtle picture, her bright red lips and her matching vibrant hair, creates her as an outgoing artist, her look is 'bold'. The images that I took for the cover of my album are simple, which is the character in which I wanted to create. It is conventional that the fonts used on successful digipak's and simple, so that the audience focuses mainly on the artist's face. Also Rihanna and Ellie Goulding's front covers are using a closeup image, this convention I followed, it gives an insight to what the artist represents and no background is used to distract the audience from anything but the artist.
A digipak that inspired me for my design was Adele's album 21. I really warmed to her simple design, the fact that the image is so striking, however gives little away about her powerful voice and her personality. The font again is simple, and I followed the convention of putting my artists name in the bottom right side. I preferred this design against putting the title central, it goes better with the image. The reason for me also picking out Adele's digipak and highlighting the simplicity of it, is that I believe it suggests that it doesn't matter how simple the design of the product is, it can still prove to be an extremely successful product.
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