In what ways does your media product use, forms and conventions of real media products?
Lip Syncing
When researching different music videos and specifically looking closely at Ellie Golding's videos , I noticed that it is extremely conventional that artists use lip syncing in their video. I believe Lip Syncing is an advantage to a music video, it makes the video seem more natural and real, and that the narrative of the song is actually coming from that artist. When researching other music videos I did find Ed Sheeran - Small Bump video to not have any lip syncing, just the use of close ups expressed the emotion on his face. Ed Sheeran was another artist that I was following, as his genre of music is similar to my artist. I chose to go with the use of Lip Syncing as the narrative of the song is strong, it was important for me to convey the meaning as strong as possible. There are parts of the video, where it is just film and lip syncing is not involved, this was noticed on our audience feedback, and we were advised for the future to include more lip syncing throughout. So, all together the video has a mixture of lip syncing and just film, which also suggests that the artist is telling the story from her viewpoint, but also involved in the action too.
In what ways does your media product develop, forms and conventions of real media products?
Location of the video
When researching different music videos of the artists that are similar to the artist I chose, I noticed that their videos involve fairly simple locations, what I mean is that there is no drastic 'performance' going on, the locations are simple that their targeted audience are familiar with. For example, in the Ellie Goulding video - Your Song, there are many shots that are outside and the artist actually being herself. I developed this convention and started the video with the artist inside playing the piano, and then included shots of the artist outside. It was also important for me to maintain simplicity throughout the video, as the narrative is strong, I had to maintain a down to earth 'feel' throughout the video, so the audience can relate to it. The location is being shot at my school, in the future if I was to complete this task again, I would use a different location that was outside of school, in a field/park, maintaining the simple location. Also, the use of the piano is conventional in many music videos, in the Labrinth video featuring Emeli Sande, the video begins with the artist on the piano, however the background is in a dark room creating an eerie atmosphere. Unfortunately the background to our piano shot was in our school hall, we closed all the curtains and avoided getting most of the hall in the shot. Again, if doing this task again, it would be important to create the shots out of school, so it is not obvious to our audience that it was a school project, and to make it look more professional.
In what ways does your media product challenge, forms and conventions of real media products?
Home Video
I believe the part of challenging the forms and conventions of my music video is the fact I have created a 'home video' effect. My reason for doing this was to reflect the artists child hood and to emphasise the relationship between the two sisters. Music videos generally do not involve 'home videos' they like to create a 'big performance', which goes against an unusual home video. A big performance video does attract attention from a wide demographic and would get talked about often. As the song I chose was an unconventional song that would appear in the charts, I had to follow the narrative of the song and made a risk of using a home video effect. However, when looking at other music videos, I did notice that in the latest One Direction song - Little Things, their music video is a shot of the band recording their song, this looks similar to a 'home video'. I believe this was used as One Direction are known for their music videos to be quite 'busy', a lot is going on, including partying and having fun. However, the song 'Little Things' is contrasted to their normal songs and is subtle, therefore the shots of them just recording the song, and representing their down to earth side suggests the different side to the band, which is nice for different audiences to see. As the song in my video is slow and subtle, the home video I believe does fit in, it suggests the reality of the video.
What have I encoded in terms of technical and symbolic codes and conventions?
Codes and Conventions are used together in any study of genre.
-Technical Codes are all the ways in which equipment is used to tell the story in a media text?
-Symbolic Codes are the signs contained in the narrative that we encode as being significant and having meaning.
A symbolic code that I have used is the use of the piano. The mise en scene represents the artist as a musician and suggests the artists personality - that she is passionate about music. An instrument is also known as a way that musicians express their feelings and emotions, therefore as the song has a strong narrative, the symbolic meaning of the piano is important.
A technical code that I have used is the use of camerawork when the artist is playing the piano. I used a closeup of the artist whilst playing the piano at the beginning of the song, I wanted to use this shot as I believe it introduces the artist as a musician and the technical code suggests that the artist is in deep thought, and begins to tell her story. The contrasted long shot is used when the two sisters are 'playing' outside, I wanted to use a long shot as it shows to the audience the relationship between the two sisters, it also creates a sense that because it is a long shot, the sisters are in a different 'place'.
Media Producers encode meanings
Media Producers decode meanings
I believe the part of challenging the forms and conventions of my music video is the fact I have created a 'home video' effect. My reason for doing this was to reflect the artists child hood and to emphasise the relationship between the two sisters. Music videos generally do not involve 'home videos' they like to create a 'big performance', which goes against an unusual home video. A big performance video does attract attention from a wide demographic and would get talked about often. As the song I chose was an unconventional song that would appear in the charts, I had to follow the narrative of the song and made a risk of using a home video effect. However, when looking at other music videos, I did notice that in the latest One Direction song - Little Things, their music video is a shot of the band recording their song, this looks similar to a 'home video'. I believe this was used as One Direction are known for their music videos to be quite 'busy', a lot is going on, including partying and having fun. However, the song 'Little Things' is contrasted to their normal songs and is subtle, therefore the shots of them just recording the song, and representing their down to earth side suggests the different side to the band, which is nice for different audiences to see. As the song in my video is slow and subtle, the home video I believe does fit in, it suggests the reality of the video.
What have I encoded in terms of technical and symbolic codes and conventions?
Codes and Conventions are used together in any study of genre.
-Technical Codes are all the ways in which equipment is used to tell the story in a media text?
-Symbolic Codes are the signs contained in the narrative that we encode as being significant and having meaning.
A symbolic code that I have used is the use of the piano. The mise en scene represents the artist as a musician and suggests the artists personality - that she is passionate about music. An instrument is also known as a way that musicians express their feelings and emotions, therefore as the song has a strong narrative, the symbolic meaning of the piano is important.
A technical code that I have used is the use of camerawork when the artist is playing the piano. I used a closeup of the artist whilst playing the piano at the beginning of the song, I wanted to use this shot as I believe it introduces the artist as a musician and the technical code suggests that the artist is in deep thought, and begins to tell her story. The contrasted long shot is used when the two sisters are 'playing' outside, I wanted to use a long shot as it shows to the audience the relationship between the two sisters, it also creates a sense that because it is a long shot, the sisters are in a different 'place'.
Media Producers encode meanings
Media Producers decode meanings
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