At the start of the video a simple beat begins, jump cuts are used which flow well with the beat, this shows the location of the video. As it is set in a hospital there are many different cuts representing the hospital bed, the clock and the chemicals in the hospital, which suggests to the audience the sadness of the location. As soon as the gentle tune starts, a close up is used focusing on Ed Sheeran sitting quietly on a hospital chair, the close up represents him being alone, it also shows the darkness of the location, and with his face facing the floor it links in with gentle song. Lip syncing is used as the verse begins, this is extremely conventional of a music video, it shows that the lyrics are coming from him, it also draws attention to him as the main character and captures the audiences attention to feel sympathy for him. As the close up continues you can tell the degrading location of where he is, you can tell his 'basic' clothing, which represetns him as a normal person in a real life situation, this makes the video seem more real and close to heart. A panning shot is used as the camera rotates around his face, this shows Ed Sheerans facial experession, however noticably his eyes never make contact with the camera, as the camera passes his face he tends to look away. This makes him look sad and expresses the lyrics of the song. Noticably there is little movement in the video, as Ed Sheeran is simply just sitting down in the same position the whole through the video, little movement however is extremely effective. As the camera moves away from Ed Sheeran, other characters appear in the video, other patients from the hospital appear on the screen, however the images begin to fade away, this shows that Ed is alone in the video. There is a constant focus on Ed Sheeran and his thoughts as he just sits there. Simple use of camera work is used throughout the video, this makes the audience concentrate on Ed sheeran. A zoom in is used towards the final moments of the song, a close up is used on Ed Sheeran, again he does not make direct contact with the camera just looks ahead, which presents that his problem is not solved, leaving the video with the lasting sense of sadness.
Friday, 21 September 2012
Ed Sheeran - Small Bump music video
At the start of the video a simple beat begins, jump cuts are used which flow well with the beat, this shows the location of the video. As it is set in a hospital there are many different cuts representing the hospital bed, the clock and the chemicals in the hospital, which suggests to the audience the sadness of the location. As soon as the gentle tune starts, a close up is used focusing on Ed Sheeran sitting quietly on a hospital chair, the close up represents him being alone, it also shows the darkness of the location, and with his face facing the floor it links in with gentle song. Lip syncing is used as the verse begins, this is extremely conventional of a music video, it shows that the lyrics are coming from him, it also draws attention to him as the main character and captures the audiences attention to feel sympathy for him. As the close up continues you can tell the degrading location of where he is, you can tell his 'basic' clothing, which represetns him as a normal person in a real life situation, this makes the video seem more real and close to heart. A panning shot is used as the camera rotates around his face, this shows Ed Sheerans facial experession, however noticably his eyes never make contact with the camera, as the camera passes his face he tends to look away. This makes him look sad and expresses the lyrics of the song. Noticably there is little movement in the video, as Ed Sheeran is simply just sitting down in the same position the whole through the video, little movement however is extremely effective. As the camera moves away from Ed Sheeran, other characters appear in the video, other patients from the hospital appear on the screen, however the images begin to fade away, this shows that Ed is alone in the video. There is a constant focus on Ed Sheeran and his thoughts as he just sits there. Simple use of camera work is used throughout the video, this makes the audience concentrate on Ed sheeran. A zoom in is used towards the final moments of the song, a close up is used on Ed Sheeran, again he does not make direct contact with the camera just looks ahead, which presents that his problem is not solved, leaving the video with the lasting sense of sadness.
Thursday, 20 September 2012
Target Audience
The target audience I am aiming for is for teenagers aged from 15- 20. My reason for this is that I believe the music video I am aiming to create is to be quite heart touching, therefore the audience cannot be from such a young age for it to be inappropriate. People may think that a 15 year old is quite young, however the music created has a quirky edge which will attract the younger generation.
Age - 15 - 20 years
Gender - Female, my reason for aiming it at a female audience is that the song is a meaningful subject, which would attract females more than males.
Lifestyle - Student, wants to go to university or to travel
Interests - Studies music at a higer level, enjoys composing/songwriting. Likes to go out with friends and is ambitious for the future.
Socio-Economic Group - Middle Class
At this moment in time music from Ellie Goulding, Ed Sheeran and Ben Howard are extremely popular, and people may argue that there may not be a gap in the market for another similar artist. However, as the artist is from a young age it may attract audiences from the similar age. I am appealing both a mass and a niche audience, as this 'quirky/indie' music is popular at the moment, however RnB music is still at the top of many youngsters choice of music.
Age - 15 - 20 years
Gender - Female, my reason for aiming it at a female audience is that the song is a meaningful subject, which would attract females more than males.
Lifestyle - Student, wants to go to university or to travel
Interests - Studies music at a higer level, enjoys composing/songwriting. Likes to go out with friends and is ambitious for the future.
Socio-Economic Group - Middle Class
At this moment in time music from Ellie Goulding, Ed Sheeran and Ben Howard are extremely popular, and people may argue that there may not be a gap in the market for another similar artist. However, as the artist is from a young age it may attract audiences from the similar age. I am appealing both a mass and a niche audience, as this 'quirky/indie' music is popular at the moment, however RnB music is still at the top of many youngsters choice of music.
Branding of Your Text
As a group we decided to choose an unknown artist who composed her own songs, our reason for this is that we could think of a completely new music video, we did not have to fall in the trap of comparing our music video to the original. Due to our artist being unknown she has no brand, however we believe the artist Ellie Goulding is similar to our unknown artist, as she is a songwriter and composer, which presents our artist.
Brand Essence - Ellie Goulding is branded as a cute quirky artist with a significantly unique voice. This contrasts with another artist like Rihanna who is branded as a hard and sexual artist. However both artists can achieve the same audiences, for example many people would listen to rihanna at parties, when having fun, whereas Ellie Goulding produces gentle music that is relaxing.
Brand Slogan - Ellie Goulding has no significant logo or slogan, however due to her composing her own music she is associated a lot with her guitar, this represents her as a down to earth girl.
Brand Personality - Many marketers describe Ellie as 'distinctive' and 'unforgettable' this brands her as a different artist in the industry.
Emotional Benefits - Ellie Gouldings music has a positive effect on me as a person, her music is great to listen to on an everyday basis.
Brand Essence - Ellie Goulding is branded as a cute quirky artist with a significantly unique voice. This contrasts with another artist like Rihanna who is branded as a hard and sexual artist. However both artists can achieve the same audiences, for example many people would listen to rihanna at parties, when having fun, whereas Ellie Goulding produces gentle music that is relaxing.
Brand Slogan - Ellie Goulding has no significant logo or slogan, however due to her composing her own music she is associated a lot with her guitar, this represents her as a down to earth girl.
Brand Personality - Many marketers describe Ellie as 'distinctive' and 'unforgettable' this brands her as a different artist in the industry.
Emotional Benefits - Ellie Gouldings music has a positive effect on me as a person, her music is great to listen to on an everyday basis.
Tuesday, 17 July 2012
A Day In The Life Of Amber
Above is the short video I created for the preliminary task. This task was to enhance the groups knowledge on camerawork and editing on the macs. It was to prepare the group for the final task ahead, through this task we had to create a story boards, giving the group little time, we had to make sure that we created a successful short film.
Friday, 15 June 2012
Types of Music Video
- Montage
- Raunchy
- Narrative
- No Lip Syncing
- Artist absent
- Random
Above are the different types of music videos, I want to create a video that has a strong narrative, I believe it is important to represent the song well and show to the audience what it is all about. The next step is to choose a song and plan the video. I believe if I am trying to achieve a strong narrative the song will have to be slow that focuses mainly on the voice. Artists that I can research into are Ellie Goulding and Ed Sheeran, I believe both artists achieve a strong narrative through their music videos and are talked about a lot.
- Raunchy
- Narrative
- No Lip Syncing
- Artist absent
- Random
Above are the different types of music videos, I want to create a video that has a strong narrative, I believe it is important to represent the song well and show to the audience what it is all about. The next step is to choose a song and plan the video. I believe if I am trying to achieve a strong narrative the song will have to be slow that focuses mainly on the voice. Artists that I can research into are Ellie Goulding and Ed Sheeran, I believe both artists achieve a strong narrative through their music videos and are talked about a lot.
Conventions of a Music Video
There is also a chance that as an individual we can produce a music video. I am now going to look at the Conventions of a Music Video;
1962 - Tell Him by The Exciters
- Didn't change location to maintain the audiences interest
- Singers perform to camera, which engages the audience
- Poor quality image
- Good tracking shots used
- Poor editing techniques (had to physically 'cut' film)
- Lip Sync included
2011 - What makes you beautiful by One Direction
- Both male and female attractive
- Good location, appeals to the younger audience
- Lip Syncing
- Cross Dissolves used
- A lot of editing
- Built a narrative
- Eye contact is used by the artist to engage audience
The difference of music video's in 50 years;
- Editing is much slicker, the industry now uses digital editing
- Bigger budget
- Film stock and cameras are better. Camera shots are more developed.
- Focus on the actual singer of the song
- Eye contact used
- Mixture of locations
I have decided that I am going to produce a music video, as looking through my research of short films, I realised that I wasn't as knowledgable on short films as I were on music videos. I usually enjoy watching music videos, and how they tell a narrative, I believe it would be a fun task to create my own.
1962 - Tell Him by The Exciters
- Didn't change location to maintain the audiences interest
- Singers perform to camera, which engages the audience
- Poor quality image
- Good tracking shots used
- Poor editing techniques (had to physically 'cut' film)
- Lip Sync included
2011 - What makes you beautiful by One Direction
- Both male and female attractive
- Good location, appeals to the younger audience
- Lip Syncing
- Cross Dissolves used
- A lot of editing
- Built a narrative
- Eye contact is used by the artist to engage audience
The difference of music video's in 50 years;
- Editing is much slicker, the industry now uses digital editing
- Bigger budget
- Film stock and cameras are better. Camera shots are more developed.
- Focus on the actual singer of the song
- Eye contact used
- Mixture of locations
I have decided that I am going to produce a music video, as looking through my research of short films, I realised that I wasn't as knowledgable on short films as I were on music videos. I usually enjoy watching music videos, and how they tell a narrative, I believe it would be a fun task to create my own.
Thursday, 14 June 2012
Textual Analysis of Short Film 'Roses are Red'
In terms of Camerawork in the short video of 'Roses are Red' an over the shoulder shot is used at the start. The shot reflects the image of a girl walking alone, this signifies to the audience that the male actor is watching her closely, which questions the audience. A tracking shot is also used to follow the young female walking, the shot presents the females features and her blank expression. This enhances her importance in the video, and suggests that the male character associates with her. A high angle shot is used at the end of the video to show the photograph of the boy and the girl together, this concludes the story, it presents their relationship and answer the audiences confusion as to why he were following her. It also makes the boy seem slightly small, which suggests his grief and sadness.
The repetitive use of minor key sounds is used throughout the video, this suggests sadness, also due to the sound being played repetitively the tune stays in the audiences mind, which signifies the boys loss of his girlfriend is constantly playing on his mind. A voice over is also used, this adds mass effect on the audience of the boys mind speaking. The lasting voice over leaves a sense of sadness with it matching with the picture. The use of ambient sounds is used when the boy confronts a girl, this signifies normality, that realisation has struck that his girlfriend is no longer here. The ambient sound take the audience away from the sad minor key sounds to normality, which contributes to the audience finally realising what is going on.
A deep focus is used at the beginning of the short film, the deep focus represents the female behind the rain, it represents her image clearly which makes her stand out. The rain signifies sadness and almost adds a feel of surrealism with the girl being behind. A blur is used on the rose, this suggests that the rose has importance in the film, the blur has an effect the the rose is not there, which ironically suggests that the girl is not there anymore. Slow motion is also used as part of editing, when the female actor is walking amongst the buildings of Coventry the technique is used. This again highlights her importance in the film, it creates her as a character that the boy adores, that he is watching her every movement.
As part of the mise en scene a rose is used as a prop. The rose connotes many things; love and romance, the strong colour of red reinforces this. The fact that it is dropped signifies that their love has been 'lost', close ups are used to reinforce the importance of the rose. The setting of the film is highly important, the buildings of the city create interest for the film, and contrasts the young female against the high buildings. The picture at the end of the film is again very important, it concludes the film of to who the female is and relation to the male character. It represents how much the boy adores the girl and leaves the audience with a lasting sense of sadness.
The repetitive use of minor key sounds is used throughout the video, this suggests sadness, also due to the sound being played repetitively the tune stays in the audiences mind, which signifies the boys loss of his girlfriend is constantly playing on his mind. A voice over is also used, this adds mass effect on the audience of the boys mind speaking. The lasting voice over leaves a sense of sadness with it matching with the picture. The use of ambient sounds is used when the boy confronts a girl, this signifies normality, that realisation has struck that his girlfriend is no longer here. The ambient sound take the audience away from the sad minor key sounds to normality, which contributes to the audience finally realising what is going on.
A deep focus is used at the beginning of the short film, the deep focus represents the female behind the rain, it represents her image clearly which makes her stand out. The rain signifies sadness and almost adds a feel of surrealism with the girl being behind. A blur is used on the rose, this suggests that the rose has importance in the film, the blur has an effect the the rose is not there, which ironically suggests that the girl is not there anymore. Slow motion is also used as part of editing, when the female actor is walking amongst the buildings of Coventry the technique is used. This again highlights her importance in the film, it creates her as a character that the boy adores, that he is watching her every movement.
As part of the mise en scene a rose is used as a prop. The rose connotes many things; love and romance, the strong colour of red reinforces this. The fact that it is dropped signifies that their love has been 'lost', close ups are used to reinforce the importance of the rose. The setting of the film is highly important, the buildings of the city create interest for the film, and contrasts the young female against the high buildings. The picture at the end of the film is again very important, it concludes the film of to who the female is and relation to the male character. It represents how much the boy adores the girl and leaves the audience with a lasting sense of sadness.
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